Google Ads
Meta Ads
Lead Generation
Marine Sales & Servicing
IO Marine More Search Traffic. More Leads. Lower Acquisition Costs.
IO Marine operates across multiple areas of the marine industry, including new boat sales, outboards, marine electronics, workshop servicing and repowers.
With multiple revenue streams to promote, IO Marine needed a digital marketing strategy capable of reaching boat owners at different stages of the buying journey—from researching their next boat or outboard through to actively searching for marine servicing.
Sleek Marketing developed an integrated Google Ads, Facebook and Instagram advertising strategy designed to increase visibility, capture high-intent search traffic and generate more qualified leads across the business.
The Results
350%
Increase in Search Traffic
A targeted Google Ads strategy dramatically increased traffic from people actively searching for IO Marine’s key products and services.
35%
Increase in Lead Volume
More targeted campaigns and greater search visibility helped generate significantly more enquiries across the business.
25%
Reduction in Cost Per Lead
Continuous campaign optimisation increased advertising efficiency and reduced the average cost of generating a new lead.
The Challenge
Their marketing needs to support multiple areas of the business, including new boats, Yamaha outboards, marine electronics, repowers, workshop servicing and other marine services.
Each category attracts customers with different needs and different levels of purchase intent.
Someone searching Google for a particular boat or outboard may be ready to make an enquiry immediately, while another boat owner may not need servicing or a repower for several months.
The challenge was to develop a coordinated digital strategy that could capture immediate demand while keeping the IO Marine brand visible to boat owners over the longer term.
The Goals
01
Increase High-Intent Search Traffic
Get IO Marine in front of more people actively searching Google for marine products and services.
02
Generate More Leads
Increase enquiries across boats, outboards, electronics, repowers and workshop servicing.
03
Reduce Cost Per Lead
Improve advertising efficiency so IO Marine could generate more opportunities from its marketing budget.
04
Increase Brand Visibility
Keep IO Marine front of mind with boat owners through consistent Facebook and Instagram advertising.
05
Support Multiple Revenue Streams
Develop campaigns that could be adapted to different products, services, promotions and business priorities throughout the year.
Our Solution
01
Capturing High-Intent Customers With Google Ads
Google Ads played a major role in capturing customers who were already in the market for the products and services IO Marine provides.
Rather than treating the business as one broad marine campaign, we structured advertising around specific product and service categories.
Campaigns targeted searches relating to areas such as:
- New boats
- Yamaha outboards
- Marine electronics
- Repowers
- Outboard servicing
- Marine workshop services
This allowed us to align keywords, advertising and landing pages more closely with what potential customers were actually searching for.
02
Turning More Search Traffic Into Leads
Increasing traffic was only valuable if it generated genuine business opportunities.
Campaign performance was continually analysed based on search terms, conversions, lead quality and cost per lead.
Underperforming keywords and searches could be reduced or removed, while budget was directed towards the areas generating stronger results.
IO Marine wasn’t simply receiving more traffic—it was generating more enquiries at a lower acquisition cost.
03
Building Awareness With Facebook & Instagram
Google Ads captured customers actively searching, while Meta Ads helped IO Marine reach boat owners before they necessarily had an immediate requirement.
We developed Facebook and Instagram campaigns promoting different areas of the business throughout the year.
Campaigns supported:
- New boat sales
- Yamaha outboard sales
- Marine electronics
- Repowers
- Workshop and servicing
- Promotions and special offers
- Brand awareness
This allowed IO Marine to maintain consistent visibility with its target market rather than relying exclusively on customers who were already searching.
04
Matching Campaigns to Business Priorities
One of the key advantages of the strategy was flexibility.
A marine dealership’s priorities can change throughout the year depending on stock levels, promotions, seasonal demand and workshop capacity.
Campaigns could be adjusted accordingly.
If the priority was selling a particular boat, promoting a Yamaha offer or generating additional workshop bookings, advertising could be shifted towards that objective.
This created a marketing system designed around the needs of the business rather than running the same campaigns month after month.
05
Google + Meta Working Together
The strongest strategy for IO Marine came from using Google and Meta for different stages of the customer journey.
Google Ads captured demand.
When someone actively searched for a boat, outboard, marine electronics or servicing, IO Marine could be there.
Facebook and Instagram created and maintained awareness.
IO Marine could remain visible to boat owners, promote products and offers and stay front of mind until those customers were ready to take action.
Together, these channels created broader market coverage and a more consistent source of leads.
The Outcome
Sleek Marketing helped IO Marine build a more structured, measurable and scalable digital advertising strategy across Google, Facebook and Instagram.
The campaigns contributed to a 350% increase in search traffic, bringing significantly more potential customers into the business.
At the same time, lead volume increased by 35% while cost per lead decreased by 25%, demonstrating that the growth wasn’t simply the result of spending more—it came from improving campaign efficiency.
By combining high-intent Google search campaigns with ongoing Meta advertising, IO Marine has a digital marketing strategy capable of supporting multiple areas of the business while continually adapting to changing products, promotions and priorities.