Google Ads
SEO
Lead Generation
Fishing Charters
East Coast Angling
More Leads. Lower Costs. Dominant Google Rankings.
East Coast Angling wanted to generate more consistent enquiries and bookings for its fishing charters while building a stronger presence on Google.
Sleek Marketing developed an integrated Google Ads and SEO strategy focused on capturing people actively searching for fishing charters and turning that search demand into qualified enquiries.
The strategy delivered significant improvements across both paid and organic search.
The Results
250%
Increase in Leads
More qualified fishing charter enquiries generated through a targeted Google Ads and SEO strategy.
65%
Reduction in Cost Per Lead
Campaign optimisation significantly reduced the cost of generating each new enquiry.
#1
Google Rankings
Achieved #1 organic Google positions for major target fishing charter keywords.
The Challenge
Fishing charter demand can fluctuate depending on season, target species and available trips.
East Coast Angling needed a reliable way to generate enquiries for the specific charters they wanted to fill while keeping the cost of acquiring those leads under control.
There was also a significant opportunity to improve their organic Google rankings and generate more enquiries without relying entirely on paid advertising.
Rather than treating Google Ads and SEO as separate channels, we developed a strategy designed to increase East Coast Angling’s visibility across both paid and organic Google search results.
The Goals
01
Generate More Fishing Charter Leads
Build a consistent pipeline of enquiries from people actively searching for fishing charters.
02
Reduce Cost Per Lead
Improve Google Ads efficiency and generate more enquiries from the available advertising budget.
03
Improve Google Rankings
Increase organic visibility for commercially valuable fishing charter keywords.
04
Generate More Bookings
Capture potential customers searching for specific fishing experiences and help fill available charter trips.
Our Solution
01
Capturing Anglers When They're Ready to Book
Our Google Ads strategy focused heavily on search intent.
Rather than running broad campaigns, we structured campaigns around East Coast Angling’s individual fishing charters and experiences.
This allowed us to target people searching for the specific type of fishing trip they were interested in and direct them to highly relevant pages.
Campaigns were continually analysed and optimised based on search terms, lead volume, conversion performance and cost per lead.
Advertising budget could then be directed towards the keywords and campaigns producing the strongest results.
The result was more enquiries at a substantially lower cost per lead.
02
Building Long-Term Organic Visibility
Google Ads provided immediate visibility, but we also wanted to create a sustainable source of enquiries through organic search.
Sleek Marketing implemented an ongoing SEO strategy focused on the keywords potential customers were using when searching for fishing charters.
This included:
- Keyword research and targeting
- Website content optimisation
- Page title and metadata optimisation
- Heading and content structure improvements
- Local SEO
- Service and charter page optimisation
- Ongoing ranking and performance analysis
Over time, East Coast Angling climbed Google’s organic search results and achieved #1 positions for major target keywords.
03
Google Ads + SEO Working Together
The strongest results came from combining paid and organic search.
Google Ads allowed East Coast Angling to immediately reach people actively looking to book fishing charters, while SEO progressively strengthened their organic presence.
Together, the two channels created significantly greater visibility across Google and reduced reliance on any single source of traffic.
Instead of simply driving more visitors to the website, every part of the strategy focused on a commercial outcome:
The Outcome
The combined strategy transformed Google into a much stronger source of new business for East Coast Angling.
Lead volume increased by 250%, while ongoing Google Ads optimisation reduced cost per lead by 65%.
At the same time, the SEO campaign achieved #1 Google rankings for major target keywords, giving East Coast Angling strong organic visibility alongside its paid advertising.
The result is a more sustainable digital marketing strategy that captures potential customers when they’re actively searching and turns that demand into genuine fishing charter enquiries and bookings.